Managing Your Website's Content

We know your website is often the first impression your customers have of your business! Your website's content is why your customer is visiting so don't you want it to be correct? Of course!

With this in mind, we have created three different strategies to keeping your website's content up to date. Maybe you only need to update your website's content only a few times a year. Or perhaps your website needs to reflect current picking and harvest information that changes with the weather! With our content management strategies we can provide you with access to what you need.

Sounds Too Good to Be True!

Well, in a way it is. While content management systems are growing in popularity as a means of reducing operating expenses, websites with content management systems do not come without potential shortcomings. Unless your staff is skilled in marketing, writing for the web, and search engine optimization, these websites often decline in search engine rankings over time if many edits and changes have been made. They may also be less effective in terms of actually motivating customers to come to your farm or business.

We welcome the opportunity to discuss our services and content management systems with you and to help you determine if your staff has the skills and abilities to maintain a strong web presence.

Full Service Website Design

With over 120 web farm customers throughout North America, the majority of our clients have FarmWebDesign (FWD) provide full service in terms of marketing, writing, design, programming, and Search Engine Optimization (SEO).

As an agritourism marketing company, we offer the unique capability to write and design websites that achieve high rankings on the search engines, and then motivate those site visitors to take action and visit your business. You provide the information and the photographs, and we will do all the rest.

Clients call or email updates as needed, and FWD promptly updates the website accordingly, while maintaining all the necessary components to maintain the website's marketing and SEO objectives.

Full Service Website Design
Plus Custom Content Management

In many instances, our clients have information that may need to be updated weekly, daily, or even more frequently—for example, a picking schedule for a "pick your own" strawberry patch.

Bellewood Farms in Lynden, WashingtonWorking with our clients, we identify these communication needs, and create special pages, or page sections, that the client can update on their own any time of the day or night.

These packages allow the client to log into their own control panel and make the changes in a WYSIWYG (what you see is what you get) environment. In other words, the package bypasses all of the html, php, and programming code to let the client create a page much like she or he would create a word document. This is called a "content management system" (CMS), which allows the client to update timely communications on their own.

In this option, FarmWebDesign will initially write, layout and design a complete website for you using the programming software that will also allow you to make modifications once the website is completed. This means that the website will be developed to provide you with all of the marketing expertise and Search Engine Optimization we offer to our Full Service web clients.

Once the website is designed and approved by you, we turn over the controls to you to update and maintain if you so choose. (We also can assist at our regular hourly rate if you request further assistance.)

Although the changes you may make after assuming responsibility will affect the marketing effectiveness and search engine ranking, you start with a solid website that incorporates all that FarmWebDesign has to offer.

At the same time, these customers still rely on FarmWebDesign's professional staff to manage the overall marketing and SEO impact.

Please know that even if you choose to have us build a standard or complete Content Management Website, we are always available to provide writing and design services upon request (regular hourly rates would apply.) Troubleshooting program errors, viruses, hacks, etc. is billable at the regular hourly rate on all complete content management websites.

Custom WordPress Websites

At the client's request, FarmWebDesign can design a website which allows the client total content management (CMS) of the entire site using the well known system, WordPress. With this system the client may add, delete or replace text and images, or even add or delete whole pages of the website.

Vineyard 354 in Lawton, MI These packages allow the client to log into their own control panel and make the changes in a WYSIWYG (what you see is what you get) environment. In other words, the package bypasses all of the html, php, and programming code to let the client create a page much like she or he would create a word document.

In this option, FarmWebDesign will initially write, layout and design a complete website for you using the programming software that will also allow you to make modifications once the website is completed. This means that the website will be developed to provide you with all of the marketing expertise and Search Engine Optimization we offer to our Full Service web clients.

Once the website is designed and approved by you, we turn over the controls to you to update and maintain if you so choose. (We also can assist at our regular hourly rate if you request further assistance.)

Although the changes you may make after assuming responsibility will affect the marketing effectiveness and search engine ranking, you start with a solid website that incorporates all that FarmWebDesign has to offer.